https://www.tomowensportfolio.com/home daily 1.0 2026-02-07 https://www.tomowensportfolio.com/creative-director-archive daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619488264703-ZP3OZLEL8PU9Z1WGKP4W/Cisco1.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619488292141-VJZ2FOIJHDS3K4T6JIVN/Cisco.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619563485731-DNO21NSR1OUNGQ57GZ9J/Cisco4.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619490884917-G5BQHRXCE6LWJLEE259S/Toyota1.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619490860130-WSCPILGXF7T5VHUR0076/Toyota2.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619490802558-8YOHG2PFE5A5AP2VCALA/Toyota+3.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619488560895-264M16KHK6D2DEY8AWX8/RockyView1.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619488603874-48MIHOZ7DC206SBTVA8F/RockyView3.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619488626841-4L13PTTHQWRZ0KVGWHKK/RockyView2.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619492288536-PN0JHGX38JI19TTGPMDL/CGC_Ludy.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619492320213-XNL8AA2L9Y9SFSVW78QA/CGC_Grant.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619492338628-8FNT0E4T9212WKJ13MSM/CGC_Teresa.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619652671010-3DYSMEUNZQ9PRWXBUSCN/Picture2.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619652695386-Z7JYGDRHQN78U2Q93J8K/Picture1.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619652724409-19USNMZCJ6B8YL9VN1S6/Picture3.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619489262145-KBXIVIK5MM5MB95XEFTA/sd2.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619489305917-FS2BJ18BHV573ZRNFH9U/sd3.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619489329628-ONZ18BAE4A5059930VEH/SD1.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619492562137-IT2MAGTVQ6AVZZ7OFLXQ/Wi.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619492596041-89A2MP8LGW8D1PP4UQBD/NAS1.jpg Creative Director Archive https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619492543717-FHNY4KTBDMWR9TZDTYSN/White.jpg Creative Director Archive https://www.tomowensportfolio.com/web-content daily 0.75 2021-06-09 https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/214be449-6795-4bb7-b425-102e7cbd40e5/FD_Home.jpg Tom Owens | Portfolio - Web Content https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/e774302e-8464-412d-a953-c4d31433a199/careers.jpg Tom Owens | Portfolio - Web Content https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/451c918a-737d-4388-9358-73dd1e9fc5e4/Dcom.jpg Tom Owens | Portfolio - Web Content https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/b546652b-6d33-479e-b919-ab9360a2a924/dso.jpg Tom Owens | Portfolio - Web Content https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/ea2aa894-a5d4-4695-b4a5-2634dde9c270/PA2.jpg Tom Owens | Portfolio - Web Content https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619553461415-E02FV3D9NM374OX1KVVJ/Futuredontics2.jpg Tom Owens | Portfolio - Web Content - Futuredontics As Director of Content and Creative, I headed the team that revamped the Futuredontics’ B2B site targeting dental industry decision makers. The project was undertaken to make the content more mobile and SEO friendly. In addition to providing design guidance, I contributed to the copywriting and oversaw the copy editing. The site is currently being further revised - it’s a long story. You can see the current rendition by by clicking button below. The next set of images will show you how the previous version appeared. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619553987158-EEJ084S4M4CPKECOV1I9/PA.jpg Tom Owens | Portfolio - Web Content - PatientActivator PatientActivator.com is another site I wrote for while at Futuredontics. The goal was to position the service as a low-cost alternative to its more expensive and more complicated competitors. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1620770637163-PF65U9ZRL0W6R3VUHOKZ/Dr.Bicuspid+-+Tight.jpg Tom Owens | Portfolio - Web Content - DrBicuspid.com I wrote this article for Dr. Bicuspid - a major dental industry website - in the early days of the pandemic. During this period, health officials were concerned that patients experiencing dental emergencies would overwhelm already overburdened hospital emergency rooms. The goal of the was to encourage dentists to open their practices for emergencies to take the pressure off of ERs. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1620770677179-O4CVBE9BIK4LYNKWSB2U/LI.jpg Tom Owens | Portfolio - Web Content - LinkedIn Here’s another pandemic-related article. This piece for LinkedIn was aimed at dentists who were desperately trying to keep their practices afloat. At this point of the outbreak, dentists could only treat emergency patients due to CDC regulations. Fortunately for dentists, my company - Futuredontics/1-800-DENTIST - was well-positioned to connect practices with a virtually limitless stream of patients experiencing dental emergencies. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619836633489-K7UY9IM8LFLMRQ4S06EV/GAF.jpg Tom Owens | Portfolio - Web Content - Ghost Posts To be clear, Fred Joyal writes 99.99% of his own posts. There were times though when he was gracious enough to allow me to ghost write a post promoting a webinar or eBook to his loyal following. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619552719158-LWZ36C1CORDNGY8L2QV1/Group+Dentistry+Now.jpg Tom Owens | Portfolio - Web Content - Sponsored Content This article appeared on Group Dentistry Now to promote the DSO Leadership Summit, a popular trade show for executives at dental services organizations. 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Much to my surprise, researching and writing white papers and reports turned out to be something I’m both good at and enjoy. I especially like the research portion. In this instance, the data is all original, gathered through a national survey that I promoted through email and social campaigns. The findings were so interesting and extensive that I was able to create a second eBook from the one survey. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619657603957-J4VHE3DKR0RN1J5WOM7P/Patients.jpg Ebooks, White Papers, Reports & Guides - Give People What They Want … Original Content “What Dental Patients Want” is one of the two or three most downloaded reports that I’ve researched and written. A perennial favorite with decision makers in a key target market, the data in this biannual report is refreshed through regular consumer surveys sent to 10,000 patients who recently visited the dentist. This report - promoted through email campaigns, digital ads, webinars, etc. - has helped generate thousands of leads and hundreds of sales. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/38aa94bc-3df0-47b6-aaf6-3826da907e38/HRforHealth-Unnecessary-Risk.jpg Ebooks, White Papers, Reports & Guides - Finding the Right Story to Tell A lot of writers don’t enjoy working on white papers. I get it. They can be monsters. Pouring through reams and reams of data isn’t everybody’s idea of fun. Personally, I get off on the challenge. Typically, I spend far more time analyzing the findings than I do drafting the actual report. This upfront effort pays off by helping me find the hidden gems within the research. 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https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/c8a71c21-5f27-4683-846e-a757955afaf6/18D.jpg Websites https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/c2de2d39-d550-4596-92d1-a6078fca06c2/careers.jpg Websites https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/140579c9-745e-422c-863e-ef74d8fc727e/About.jpg Websites https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/997c9a4c-f453-481d-b532-0db4fad1250b/Dcom.jpg Websites https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/92bb7805-865b-485c-844b-a6597521d6ee/dso.jpg Websites https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1620092160775-NJVISOJEHQIAOD0RAX8J/home-header.jpg Websites - Futuredontics Site Under Construction We’re currently doing a top-to-bottom redesign of Futuredontics’ B2B website. Our goal is to max out the SEO power of this proven organic lead magnet. The design and UI work are being handled offshore. I’m providing creative direction from Los Angeles. There’s nothing like a 5:30 am Zoom call with your team in Bangalore to start your day. Click on the image for the latest version - keeping in mind this is a work-in-progress. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619553461415-E02FV3D9NM374OX1KVVJ/Futuredontics2.jpg Websites - Futuredontics Previous Version As Director of Content and Creative, I headed the team that revamped the Futuredontics’ B2B site targeting dental industry decision makers. The project was undertaken to make the content more mobile and SEO friendly. In addition to providing design guidance, I contributed to the copywriting and oversaw the copy editing. The site is currently being further revised. The next set of images will show you how the previous version appeared. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619553987158-EEJ084S4M4CPKECOV1I9/PA.jpg Websites - PatientActivator PatientActivator.com is another site I wrote for while at Futuredontics. The goal was to position the service as a low-cost alternative to its more expensive and more complicated competitors. Click on the image to check the site out. https://www.tomowensportfolio.com/subject-lines daily 0.75 2021-06-09 https://www.tomowensportfolio.com/articles daily 0.75 2021-06-09 https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1620770637163-PF65U9ZRL0W6R3VUHOKZ/Dr.Bicuspid+-+Tight.jpg Articles - DrBicuspid.com I wrote this article for Dr. Bicuspid - a major dental industry website - in the early days of the pandemic. During this period, health officials were concerned that patients experiencing dental emergencies would overwhelm already overburdened hospital emergency rooms. The goal of the was to encourage dentists to open their practices for emergencies to take the pressure off of ERs. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1620770677179-O4CVBE9BIK4LYNKWSB2U/LI.jpg Articles - LinkedIn Here’s another pandemic-related article. This piece for LinkedIn was aimed at dentists who were desperately trying to keep their practices afloat. At this point of the outbreak, dentists could only treat emergency patients due to CDC regulations. Fortunately for dentists, my company - Futuredontics/1-800-DENTIST - was well-positioned to connect practices with a virtually limitless stream of patients experiencing dental emergencies. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619836633489-K7UY9IM8LFLMRQ4S06EV/GAF.jpg Articles - Ghost Writing To be clear, Fred Joyal writes 99.99% of his own posts. There were times though when he was gracious enough to allow me to ghost write a post promoting a webinar or eBook to his loyal following. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/1619552719158-LWZ36C1CORDNGY8L2QV1/Group+Dentistry+Now.jpg Articles - Sponsored Content This article appeared on Group Dentistry Now to promote the DSO Leadership Summit, a popular trade show for executives at dental services organizations. As a senior marketing writer, I played a central role in the roll out of the event. https://www.tomowensportfolio.com/blogs daily 0.75 2022-11-05 https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/517b9f1f-1337-4d5b-871c-90df08300480/7+fun.jpg Tom Owens | Portfolio - Blogs - CBR - Generate Life Sciences Starting in 2021, I’ve writing consumer-focused blogs for Cord Blood Registry (CBR), a division of Generate Life Sciences and the nation’s largest family newborn stem cell bank. The content is drawn from interviews with the parents of children who’s lives have benefited from their family’s decision to store their cord blood. https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/948a8995-87da-40bf-b9f6-9b16af854608/DAD-TO-BE.jpg https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/146fd655-6362-4fe7-8544-fffe0ec7cd47/7-tips.jpg https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/203c5968-bd13-46fc-8067-08b144f0a4a2/AVA.jpg https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/ca1c2a19-cdf3-4647-a463-7135d53d357b/Denver.jpg https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/f9f7cbc1-62ad-4b80-8e54-b82c4b48c359/NEWBORN.jpg https://images.squarespace-cdn.com/content/v1/60873c0fb4b77b424b32074f/d81a1fa1-bb39-4057-bc37-04d672ebc300/cp.jpg