Email Campaigns

I’ve written hundreds of emails to satisfy Sales’ insatiable desire for “hot leads”. Promoting original research is a sure way to generate interest with new B2B prospects.

The challenge is to find new ways to spin the content.

Everyone loves a deal.

My experience in retail advertising taught me how to write highly effective sales emails that sell the value of the offer in as few words as possible.

One of the most enjoyable things about working as a marketing copywriter is brainstorming innovative sales promos.

Target dental professionals with a free box of chocolate, sure why not? It worked beautifully.

Understanding what motivates the market is critical when it comes to lead generation.

Dentists are always looking for ways to improve their business operations and webinars are an ideal way to start building a relationship with new prospects.

Introducing new products and services in a manner that generates interest and sales can be a big lift for an email, but I know how to make it work.

I know this isn’t an example of an A/B test for copy. I’m including the above simply to illustrate the point that I’m a big believer in testing everything.

BTW: the first design outperformed the other by a two-to-one margin.

All-text emails are powerful. There are times when simply the right words are all you need.